Featured Project: Jason Pontin
- Logo & Identity Systems
- Website Design
- Front & Back End Development
Jason Pontin—former editor of the MIT Tech Review, amongst other prestigious publications—desired an online home to archive and present his vast catalog of content.
Together we crafted a powerfully conceptual brand language for the polymath, along with a robust digital content archive. An homage to the printed page, Jason’s site leverages graphic layering and editorial sensibility to create a rich, engaging, and supremely navigable online reading experience.
Adaptable, editorial, and audaciously confident
At the heart of the brand is an endlessly evolving array of illustrations, crafted to represent Jason’s wide range of interests and areas of expertise. An unabashedly confident toolkit of sans serif typography (featuring Neue Haas Grotesk) and striking color rounds out Jason’s personal identity, a nod to classic editorial design and the design sensibilities he reveres.
A platform for the long haul
Beyond its role as an archive of the past, Jason’s site functions as a publishing platform for new essays and content. Featuring an easy-to-use CMS, Jason can build upon his content library as desired, leveraging the site as vehicle to continually express his voice and point of view.