The creative process can be mysterious. But peek below the surface and you’ll find universal truths—unexpected lessons to be learned, unique perspectives to be shared, and novel approaches to be taken—that unite us all.
Confluence Chicago™ is a three-day creative summit that allows participants to connect across creative industries and design disciplines to discover, explore, and find inspiration in the common threads that unite our work
Collaborating with Chicago’s famed Merchandise Mart and BIFMA (the trade association for business and institutional furniture manufacturers), One Design developed a positioning strategy and brand system for Confluence, a new programming track for NeoCon focused on bringing together creative practitioners from across multiple modes of design.
A fresh vision for the future
A vibrant, fresh, and contemporary design system was developed to attract and connect with a younger audience—pulling away from the corporate traditions of NeoCon’s past.
Introducing Elbow Sans
A bespoke, modular typeface anchors the Confluence design system—designed to reflect the concept of unification across multiple modes of creative practice to create surprising, unexpected results.
Download Elbow Sans and give it a test drive.