Featured Project: Proof Pizza
The best pizza in Milwaukee?
We’re going to need to see some Proof…
Blending art and commerce
That was our line of thinking when we set out to brand Milwaukee’s newest pizza spot—attached to Saint Kate, Milwaukee’s newest arts destination. An artist proof. A printer’s proof. Proofing dough. Blending artistic process with culinary technique almost seemed a bit too easy. And knowing the food and beverage team we were working with, we had no doubts that the end product would justify the bold claim made by the name.
A slice of inspiration
Applied throughout the space, the visual identity nods playfully to the physicality of pizza, while tapping into a toolkit of textures and patterns drawn from image reproduction in commercial printing.