Designing a Content-driven Platform
Freeman is the world’s largest brand experience company, helping clients design, produce and execute impactful events around the globe.
As the industry leader underwent a massive rebranding effort to unify all aspects of their business, we led design, content strategy, copywriting, and development for their new site.
Moving portraits showcase people—both employees and clients—who power a business built on personal relationships.
Similar to a digital magazine, each volume focuses on a theme that's trending in the industry. Users can quickly scroll through to find relevant-to-them content.
Freeman content managers can now curate fresh and relevant-to-now insights.
The flexible system supports different content types such as white papers, insights posts, and industry news.
A dedicated section highlights client successes from Freeman teams around the world.
Calls to action break up blocks of content and encourage deeper engagement between Freeman and visitors.
“Their intuitive site design and CMS recommendation allowed us to launch our new 200+ page site in record time, and provides us with a platform to effortlessly support our global content marketing strategy.”
KEVIN HOLDEN, DIRECTOR, BRAND & DIGITAL MARKETING, FREEMAN
From internal Freeman teams to outside partners, the project involved many stakeholders. We navigated the situation with finesse, collaborating closely with all involved while streamlining communication at every touchpoint.
The complex site required equal parts big-picture thinking and attention to nitty gritty details. With a strong client partnership, it was easy to excel at both.
Digital Updates for an Analog Classic
A Fresh Face for Biotech
A Hub for Innovation