Designing a Content-driven Platform

Freeman is the world’s largest brand experience company, helping clients design, produce and execute impactful events around the globe.

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As the industry leader underwent a massive rebranding effort to unify all aspects of their business, we led design, content strategy, copywriting, and development for their new site.

The Challenge

Designing for a Flexible Future

All eyes were on Freeman. As the organization expanded to new markets and extended their capabilities, a company-wide shift was underway.

Freeman asked One Design to help bring their new brand into the digital world. A cutting-edge web and mobile experience was just the start. The website had to showcase their expansive areas of expertise. The design had to support a growing library of content from Freeman thought leaders. And the behind-the-scenes framework had to be flexible enough to meet the many needs of a global organization as their business evolved.

A business-person smiles broadly as they greet a colleague.

The Solution

Destination for Insight and Inspiration

We designed a site experience and publication platform to strengthen Freeman's position as a forward-thinking innovator in their industry.

Moving Portraits

Moving portraits showcase people—both employees and clients—who power a business built on personal relationships.

Quarterly Volumes

Similar to a digital magazine, each volume focuses on a theme that's trending in the industry. Users can quickly scroll through to find relevant-to-them content.

Front Line

Freeman content managers can now curate fresh and relevant-to-now insights.

Content Variations

The flexible system supports different content types such as white papers, insights posts, and industry news.

In the Field

A dedicated section highlights client successes from Freeman teams around the world.

Calls to Action

Calls to action break up blocks of content and encourage deeper engagement between Freeman and visitors.


Flexible CMS to Support the Freeman Team

In anticipation of new services and the regular publication of insights, we created flexible building blocks in Craft CMS, giving the Freeman team the capability to create and update pages—from simple to complex to anything in between—quickly and easily.

Content & Design

Design Templates to Support Every Kind of Content

We drew inspiration from digital magazines to design a flexible system that accommodates visual, graphic, and written content. From information-packed case studies to video stories, the architecture supports the entire Freeman library of content without compromising visual consistency.
A feature of the site's about page.
An example of an insight, featuring a large hero image, an author portrait, and the first section of writing.
The Freeman site Solutions page

“Their intuitive site design and CMS recommendation allowed us to launch our new 200+ page site in record time, and provides us with a platform to effortlessly support our global content marketing strategy.”


Team Players

From internal Freeman teams to outside partners, the project involved many stakeholders. We navigated the situation with finesse, collaborating closely with all involved while streamlining communication at every touchpoint.

Big (and Small) Thinkers

The complex site required equal parts big-picture thinking and attention to nitty gritty details. With a strong client partnership, it was easy to excel at both.

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