Radical AI: Branding the cutting edge of material science
- Services
- Brand Positioning
- Visual Expression
- Verbal Expression
- Digital Experience
- Environmental Branding
Radical AI is accelerating materials science R&D by combining generative AI, simulation, and self-driving robotic labs, reducing material discovery time from decades to months. One Design partnered with Radical AI to build a brand around its ambitious approach to advancing scientific discovery.
Beginning with a foundational positioning strategy, we developed a visual identity inspired by the science itself—creating a flexible system that gives form to complex ideas while making the company’s work feel clear, distinct, and accessible. We brought the brand to life across a new website and a comprehensive interior graphics program, creating a cohesive experience that extends from the digital world into Radical AI’s physical space.
Identity options are part of the creative process. On this project, the client couldn’t decide between two concepts that rose to the top. The compromise? Use them both.
The core wordmark is a typographic nod to the scientific concept of free radicals, while a secondary mark—used internally—speaks to the company’s progressive vision of the future through custom, future-forward typography evocative of robotics.
The Radical AI website was an early adopter of a contextual island navigation paradigm. Combined with immersive imagery and dynamic interactions, this approach resulted in a boundary-pushing digital experience that reflects the ambition and innovation of the brand.
For Radical AI’s new New York City headquarters, we developed an interior graphic program designed to bring the brand into the physical environment. Bold, immersive expressions of the identity transform the workplace into an experience intended to inspire, connect, and support a rapidly growing team.
