News: Communication Arts features Wilder Fields in its March/April 2021 Print Edition

The cover of the March 2021 issue of Communication Arts magazine, next to an image of packaging designed for Wilder Fields
The Wilder Fields’ identity is a featured exhibit in the March/April 2021 print edition of Communication Arts magazine

CHICAGO, MARCH 1, 2021 — Communication Arts has featured our naming, identity, and packaging work for Wilder Fields in the March/April 2021 print edition of their magazine.

In early 2020, the Chicago-based vertical farming startup Backyard Fresh Farms came to One Design to help them build a more compelling and ownable brand around its groundbreaking produce offering. One new name, positioning strategy, messaging plan, identity program, and packaging system later, the brand re-emerged as Wilder Fields, a technology-enabled food company that produces extraordinarily flavorful, fresh, and sustainably grown greens for local communities.

You can check out an online PDF of the issue, read an expanded digital feature, or find an honest-to-god paper copy on the shelves of your local bookseller. (If you’re in the Chicago area, consider supporting City Newsstand!)

Wilder Fields, as featured in Communication Arts March/April 2021 print edition

Communication Arts Interactive Annual 27, March/April 2021

The 2021 Interactive Annual features the award-winning projects from our 27th Annual Interactive Competition, plus in-depth profiles of Montréal-based design studio Caserne, Los Angeles–based photographer Jonpaul Douglass, Amsterdam-based ad agency We Are Pi, Berlin-based illustrator Diana Ejaita, five type designers, and numerous insightful columns.

Access the 27th Interactive Annual, along with every other Communication Arts issue ever published, here.

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