News: Monotype Studio features Wilder Fields in its 2021 Type Trends Report
CHICAGO, April 12, 2021 — We’re thrilled to share that Monotype Studio has included our work for Wilder Fields in their sought-after 2021 Type Trends Report.
This year’s report “[examines] the movements shaping the creative community, informing branding and driving design today and into the future.”
Through the lens of 11 different trends, Monotype “demonstrates how brands are utilizing cutting-edge font technology to meet the potential of today’s modern devices, while simultaneously repurposing familiar designs of years past in striking, unexpected ways.”
The Wilder Fields typographic system—and more specifically, the logotype—is noted as turning away from the over-tidiness of geometric sans-serifs in favor of leaning into an authentic brand voice. Equipped with calligraphic impressions and an organic spirit, Monotype says that Wilder Fields is evidence of type becoming more human, warm, touchable, and celebratory of contrast.
“Today, as we search to find our place in a global, digital society—exasperated by a year’s worth of isolation via Zoom—we’re all desperately craving personality, character and warmth—human connection,” Director of Design and Strategy at One Design David Sieren says. “This report illustrates the role agencies, designers, and brands are playing in connecting us to commerce, experiences, and one another.”
Download the report to see what’s fresh in the world of design in addition to what might be coming over the horizon, too. And, for an in-depth look at the typographic trends from Charles Nix and Phil Garnham, tune into Monotype’s on-demand webinar Type Trends: 2021 and Beyond.
More About The Monotype Studio
Monotype Studio provides the design assets, technology, and expertise that help makers create beautiful, authentic, and impactful brands that their customers will engage with and value, wherever they experience your brand, now and in the future.
With a library of over 10,000 fonts—including some of the most famous and widely-used fonts (such as the Helvetica®, Univers®, and Frutiger® typeface families) as well new, innovative fonts (like Posterama and Masqualero)—Monotype Studio enables creative expression and give brands a distinct global voice.
