News: Branding the Future of Logistics for Flexe
CHICAGO, May 25, 2020 — We’re pleased to announce that Flexe, an innovator in flexible logistics solutions, has unveiled its new brand identity.
Flexe delivers technology-powered, omnichannel logistics programs to enterprise retailers and brands, providing flexible solutions for eCommerce fulfillment and distribution. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision.
This past spring, the Flexe team came to One Design to craft an impactful and differentiated brand experience—one that more accurately champions the industry leaders that they are.
A Bold New Brand Expression
Flexe invented on-demand warehousing—the ability to tap into under-utilized warehousing capacity with a pay-as-you-go model, which is radically different than how traditional logistics solutions work. But their capabilities are more nuanced and robust than their original identity could support, so they evolved. In order to more fully realize their mission “to create the open logistics network that optimizes the global delivery of goods”, we worked in close collaboration to expand their story by way of a full rebrand—strategy and positioning; visual expression; and website design considered.
From a refreshed market position to a logo redesign that effectively embodies their current offerings, Flexe's new identity arms them with the tools to attract enterprise-scale retailers in addition to appropriately celebrates the positive change they’re bringing to their industry and their customers.
“When we initiated a rebrand, we knew we wanted something fresh and bold—something more demonstrative of the work we do for our customers,” says Karl Siebrecht, Co-founder & CEO at Flexe. “From the collaboration to the methodology they employ to the thoughtful nature of their team, One Design delivered. We are so thrilled with the outcome. It is truly world-class.”
A deeper dive into our collaborative process is in the works—but in the meantime, learn more about Flexe and see their new identity come to life online.