A visual identity for Kinetic, symbolic of their comprehensive, self-contained, ever-expanding solution.
- Services
- Brand Strategy & Positioning
- Identity
- Interactive design and development
- Video shoot and art direction
- Apparel design
- Deck strategy
This year, we had the tremendous opportunity to work with the team at Kinetic to bring them out of stealth with a visual identity kit symbolic of their comprehensive, self-contained, ever-expanding solution. Kinetic is an infrastructure-as-a-service solution to eliminate the friction of maintaining today’s modern digitized vehicles.
We started with a completely original logo to bring their promise of effortless speed, effortless accuracy, and effortless precision to life—the bespoke letterforms within the wordmark nod to engineering, strength, and cutting-edge digital technology.
The complimentary visual system–including illustration, iconography, animation, photography, and video–pays homage to the innovative solutions the team is developing for dealerships, independent and national repair shops, fleets, and OEMs.
