News: Introducing the Nature’s Fynd Website

CHICAGO, December 7, 2020 — One Design announces the digital home for Nature’s Fynd: a radically innovative food company, shaping the future of food with their new-to-the-world nutritional fungi, Fy™ protein.

As the population continues to grow and planet resources decrease, the category of agricultural innovation is exploding. Partnering with Hatch San Francisco, we envisioned how Nature’s Fynd could lead the charge in this space with a compelling, consumer-oriented design expression, supported by a rich interactive experience.

The new website is the ideal place to bring their inspired story to life, shedding light on the science behind their breakthrough discovery, the culinary possibilities it supports, and—most importantly—expressing why Fy is an essential ingredient in the future of a healthier and more sustainable planet.

Amazing food to nourish people and nurture the planet

Born out of research conducted for NASA on extremophiles in Yellowstone National Park and created through proprietary fermentation technology, Fy protein is a newly discovered nutritional fungi used as a protein source in plant-based, sustainable foods.

Packed with all twenty amino acids, Fy protein requires 99% less land, 87% less water, and a fraction of the energy it takes to produce traditional protein sources. In developing this protein, Nature’s Fynd is completely revolutionizing how we think about taking care of the planet and feeding everyone living on it at the same time.

Stay tuned for a full case study highlighting how we helped Nature’s Fynd go to market with their completely digital, category-defining product launch.

In the meantime, learn more about Nature’s Fynd, their incredible science, and their vision for nourishing people and nurturing the planet:

Nature’s Fynd
A Food Company for Optimists

Associated Press
Nature’s Fynd … to Commercialize a New-to-the-World Protein

StartUp City
Nature’s Fynd Secures USD 80 Million…

This is the Moonshot of Our Time…

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One Design Company is a research-driven design and development studio. For over a decade, we’ve explored the intersection of experience and technology—where powerful brands come to life. Want to learn more? Let’s chat.

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