Featured Project: HOLLY HUNT

User Research
Research, Analysis, and Insights
Journey Mapping
Ethnographic Study
Product Design
Interactive and Experience Design
Strategic Communications
Usability Analysis

HOLLY HUNT is a luxury, to-the-trade, custom furnishings company that has been setting the standard for the industry since 1984.

The team came to One Design looking to transform their digital experience, and we harnessed the power of user research and human-centered design to create a solution as modern, service-oriented, and beautiful as the brand itself.

Giving experts a fresh look at their own industry

In-depth field research involved design studio immersions, HOLLY HUNT showroom shadowing, secret shopping trips—plus an audit of inspirational peers and analogous luxury experiences. Through it, we gained a deep understanding of the interior designer’s processes, pain points, requirements, and expectations when it comes to interactions with luxury vendors online and off.

The key insight was that, in a world where impeccable quality is a given and any single brand is only one of 75+ vendors on a project, service is what makes one luxury brand stand out above the rest.

Showroom shadowing and tours
User research in the field
Learning about the interiors designer's processes and expectations
Documentation of the designer’s processes and end-to-end jounrey

A beautifully functional, end-to-end digital experience

Creating supremely functional solutions for design professionals was critical. However the site we designed had to transcend practicality—embodying a luxury brand experience as sophisticated, beautiful, and elegant as the rest of the HOLLY HUNT universe.

The new design system brings the brand’s modern, minimal aesthetic to life in the digital space through an elevated use of typography and a content-first user experience—leveraging immersive video and editorial photography to articulate the story of the brand and its latest creations.

Modern tools for the trade

An immersive digital showroom and a comprehensive account portal

For the website, one of the greatest opportunities was to create an easy-to-understand system that helped busy designers keep projects moving. So we designed an account portal that works with HOLLY HUNT’s existing back-end data and systems to give designers transparency into the status of their orders, allow them to approve cuttings and samples, and give them 24/7 access to their local showrooms and sales representatives.

We also made sure to provide interior designers access to the content they need to quickly shop and specify product across the entire site:

  • Brought vital specification data forward in easy-to-parse tables
  • Gave designers easy access to high-resolution, unbranded photography for use in presentations
  • Distilled the design story of each piece into compelling, but scannable sound bites
Visually-driven product grid
Mobile product grid and photography
Mobile product detail page and photography

Envisioning the future

We collaborated closely with HOLLY HUNT to inform a new photographic vision, capturing the essence of the brand’s mystique and design sensibility through rich, atmospheric lighting and cinematic staging—designed to create a sense of intimacy and intrigue.

Collaborative art direction work session
Photographic conceptual territories
New brand photography

Never let best get in the way of better.

To refine the user experience we were creating, we tested a prototype with interior designers. They immediately understood the features that were being added to the site and we heard more than a few squeals of joy.

Order management in account portal
Saved items in account portal

I love this—it’s amazing. I don’t need to search emails. This is probably the best thing you could put on this website. This is fantastic.

Designer feedback regarding the new HOLLY HUNT account portal

As the site launches to the world, we too are squealing with delight knowing that we are helping a remarkable brand continue to deliver industry-leading experiences, products, and services.

HOLLY HUNT’s motto is “Never let best get in the way of better,” and in that spirit, the HOLLY HUNT team continues to keep user need at the center of their process. We're thrilled to continue collaborating with HOLLY HUNT and their development partner, Bounteous, to layer on more features and functionality to their website in the months to come.

The author's avatar

One Design Company is a research-driven design and development studio. For over a decade, we’ve explored the intersection of experience and technology—where powerful brands come to life. Want to learn more? Let’s chat.

Most Recent Issue