Positioning and Branding For a Material Sciences Startup
- Services
- Strategy & Positioning
- Brand Voice & Messaging
- Identity & Visual Systems
- Web Design & Development
CHICAGO April 9, 2024 — We're incredibly proud to introduce Foundation Alloy, whom we worked with to create a brand positioning platform and visual expression.
Foundation Alloy leverages groundbreaking technology to manufacture cutting-edge metal alloys, enabling innovation across sectors dependent upon metals for many high-performance applications, from lawnmowers to spaceships.
Applications for this brand system were incredibly varied—pitch decks, website, even possibly packaging way in the future—making optionality and dynamism significant. A custom typographic logo celebrates the process of building complex metal alloys while nodding to the operation of printing 3-dimension components from novel, cutting-edge materials.
The system truly came together on their website, launched in November 2022, where the positioning works in perfect harmony with the identity to create a completely unique and wildly expressive home for this novel alloy startup.
"One Design struck the perfect balance between hearing the spirit of what we were saying while still bringing their own opinions & expertise to the table. It was amazing to see our vague notion of how the company should feel come to life in a brand. Since then, we've used our brand for what it is: a tool to impart, both explicitly and implicitly, the sense of trust, reliability, optimism and eye toward the future that we want to convey to customers, potential team members and the world."
—
Jake Guglin, CEO
